Colgate® Optic White® Enamel White Luminous Mint Anticavity Fluoride Toothpaste. New flavor. Whiter teeth in 1 week. Goes beyond surface stain removal to deeply whiten. Enamel safe. Net wt 3.5 oz (99 g). Whiter teeth in 1 week: Optic White® toothpaste is clinically proven to whiten teeth with peroxide. Maximum fluoride fortifies enamel's weak spots for a strong white smile. Brush regularly with Colgate® Optic White® toothpaste and Colgate® 360 Degrees® Optic White® toothbrush and rinse with Colgate® Optic White® mouthwash for a whiter smile. Save water. www.colgate.com/savewater. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! Use: helps protect against cavities. Questions 1-800-468-6502. Gluten free. www.colgateopticwhite.com.