Smooth with subtle notes of sweet citrus and chocolate. USDA Organic. Certified Organic by QAI. Faster to you, fresher to brew. The original craft coffee. Organic Alma De La Tierra: Alma de la Tierra is Spanish for soul of the earth, and the soul of this coffee is found in the high-altitude regions of Latin America, where we work with the finest organic farms from Guatemala to Colombia. Obsessed with Fresh: Fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves - ensuring we get it to you faster and fresher than anyone else. The original craft coffee. Our Story: When Alfred Peet opened his first shop in Berkley, CA 1966, he quietly ignited a revolution that forever change the expectations of American coffee drinkers. Today, we follow his example, using only the world's finest coffees and still roasting each batch by hand to achieve the richest, most flavorful cup. Incomparable Organics: To be considered by Peet's, an organic coffee must not only pass USDA organic certification; it must meet our own exacting standards for quality and taste. Our deep commitment to the cup always means coffees of exceptional flavor, including the finest organic coffee you can brew. peets.com.